Technology as a way to establish credibility

I have found myself recently in several uncomfortable situations. I worked with smart accomplished people with impressive resumes that were so technologically ignorant that it was clear they would never be viewed with the same respect that they should.

Marketing strategies to open new markets

Recently a client asked me how best to move into a new market and increase his chances to be successful at the lowest cost. I thought about this dilemma and as we discussed the options it occurred to me that there were about six key strategies to employ. They are:

• Be creative and edgy.
• Focus on key potential clients.
• Have personal interaction.
• Repetition.
• Messaging from multiple sources.
• Keep track of your results.

Implement these key marketing strategies and you will realize marketing results quickly. Good luck!

Collateral Materials (Print) in 3D!

Two trends on a potentially positive collision course. Is it just me or is every single movie coming out of Hollywood right now in 3D? Also, having heard over and over again print materials, brochures or collateral materials are dead, I am finding that’s not quite true. What if these two trends clashed and ouila’, popups!

Search Engine Optimization Assessment

How do you assess the performance of your search engine optimization? First, search google for the key word that you think people will use to search for you. Second, look at the source code (it can be found on your browser. Lastly, ask yourself the following questions:

Proposal writing and preparing a response to a request for proposal

There are a number of complexities related to responding to a request for proposal. The exercise is a combination of art and science. Understanding the requirements and combining those details with the need to be both persuasive and technically specific is a challenge.

That is why the planning process associated with an RFP is so important. The process of creating a proposal template or a sample proposal, identifying the key win factors, and writing a RFP that is responsive and persuasive is a critical and integrated approach that wins RFPs.